there was a real wow factor to it

The result is that Xlerators—which you might know as the devices which do this effect to your commercial hand dryers—have quickly taken over the market. In fact, they’re actually kinda cocky about it. Upon the release of the Airblade in 2006, Excel director Simeon Barnes said he wasn’t even concerned about the new competition，“Literally we’d have to coax people out of the aisles to come try our hand dryer,” Excel High Speed Hand Dryers owner Denis Gagnon told NPR in 2013. “So we’d get them up to the Xlerator and they’d put hands under, and you could see the expression in their face; there was a real wow factor to it.”